Collekt → Brand Identity Guidelines

Brand Identity Guidelines → Confidential

Brand Identity & Design Guidelines

01 The Logo

Collekt

'">

COLL → People & Talent

EKT → Projects & Industry

The Collekt wordmark encodes the platform's dual purpose directly into its letterforms → inspired by the VAIO logo's philosophy of letters with dual meaning. The organic flowing COLL represents people, talent and human connection. The angular, precise EKT represents projects, engineering and industry. Together they tell the whole story in one word.

03 Colour Palette

Forest Green

#0E3B35

Primary → People → Growth

Amber Gold

#D4920B

Accent → Industry → Energy

Teal

#13756F

Secondary → Links → UI

Paper

#F8F5F0

Background → Warmth

04 Typography

Manrope → Primary Typeface

900 Black

Headings & Display

Find. Connect. Deliver.

700 Bold

Subheadings & UI

Nigeria's Project Marketplace

500 Medium

Body Text

Collekt connects verified Nigerian professionals with companies posting real project opportunities across oil & gas, EPC, construction and government sectors.

400 Regular

Captions & Labels

PROPOSAL MANAGER → LAGOS → ? 4.9

Display typeface: DM Serif Display → used for hero headlines

05 Brand Values

Trusted

Every professional is verified. Every payment is protected. Every project is backed by escrow security.

Professional

We raise the standard for project delivery in Nigeria. Premium tools, premium professionals, premium results.

Nigerian

Built for Nigeria, by Nigerians. Our currency, our sectors, our cities, our ambition. Pan-Africa is next.

06 Brand Voice & Taglines

Find. Connect. Deliver.

Primary Tagline

Nigeria's Project Marketplace

Descriptor

Engineered for Nigeria's Project Economy

Campaign Line

07 Logo Don'ts

COLLEKT

Don't use grey

COLLEKT

Don't use brand colours

COLLEKT

Don't skew or distort

COLLEKT

Don't add backgrounds

08 Clear Space & Minimum Size

Always maintain clear space equal to the height of the "C" around all sides

Collekt

? clear space "x" on all sides ?

Collekt

Min. Digital: 80px

Collekt

Min. Print: 20mm

09 Brand in Use

Collekt

Find. Connect. Deliver.

Joshua Gbadamosi
Senior Proposal Manager

Business Card

Collekt

Branded Apparel

Collekt

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